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Guidelines for the Conduct of Ad Verification

In February 2012, the Interactive Advertising Bureau (iab) and Media Rating Council (MRC) published a set of standards and practices in regards to the practice and service of ad verification, called the “Guidelines for the Conduct of Ad Verification”.

Even though these guidelines are in no way obligatory to batch and the German market, we committed ourselves to their example and have since oriented ourselves to these standards.

Take a look at the guidelines.

 

Guideline Viewability by batch

MRC und iab haben sich in den USA auf Standard-Schwellenwerte für Viewable/ Visible AdImpressions geeinigt. batch nahm dies, sowie die Anerkennung der Standards durch den OVK (September 2014) zum Anlass, die Standards im Detail, sowie Unterschiede, Einschränkungen und Möglichkeiten für den deutschen Markt gegenüber zu stellen.

Hier geht es zum exklusiven Download.