MRC Video Viewability Standard established

It is official: The Media Rating Council officially announced the new Video Viewability Standard for the US market. According to the standard, a video ad is counted as viewable, and, therefore, a viewable impression may be billed, if at least 50% of the video ad are in the viewable area of the browser window for a minimum of 2 seconds.

Click here for the entry on the WSJ blog.