11. April 2016
A new Online-Frontend, additional features for the evaluation of AdCollision, Keyword-Blocking in favor of preventing so-called „bad ads“, the listing of the complete delivery chain, including all iFrames in the framestack report … to name but a few of our recent alterations
Being able to keep up with the market and its requirements, during the last months we focused especially on the optimization of our portfolio and were able to undertake essential modifications.
Under the slogan „new quarter, new batch“ our customers have now access to the following additional capabilities:
New Online Frontend
From now on with a single log in all aggregated data will be graphically refined in the dashboard and thereby offer a fast overview on the recent campaign performance. You can find some impressions here:
With our new tools your campaign can be evaluated and operated in even greater detail.
Content Blocking | Blocking now on all of our 37 main categories
Keyword Blocking | Blocking on keywords to prevent so-called „bad ads“ – hence negative placements next to thematically incongruous items can be eliminated
AdCollision | Report opportunity to detect multiple display of identical ads on the same page impression
FrameStack | Report on all used vendors in one delivery chain – almost all iFrame nestings will be detected and reported
vPLUS DMP | personal customized DMP on viewability results and potentials of individual ad slots
Action-Pixel | additional customer-pixel during viewability tracking, a connection with a customer-user-tracking/customer-journey-tracking is possible as well
We accelerated the creation of our Excel-reports significantly. Moreover, viewability data will now be reported separately as mobile and desktop traffic.